Download Logo Plaza Toyota
The Toyota logo is an important part of our identity – but have you ever wondered why it is made up of three interlocking ovals, or what it means?
You can download a high-resolution version of the Toyota logo by clicking here.
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- Nov 17, 2015 Download the Toyota logo vector uploaded by OgreBot in.AI format and file size: 710.53 Kb. Toyota was founded by Kiichiro Toyoda in 1937 as a spinoff from his father’s company Toyota Industries to create automobiles.
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First introduced in October 1989 to mark Toyota’s 50th anniversary, it took around five years to develop the three-oval logo. The emblem was designed to create a strong, stand out visual identity for the brand and announce the arrival of Toyota in many countries outside of Japan.
The three ovals in the Toyota logo are linked in a horizontally symmetrical layout – so it is recognisable both head-on and when seen in a rear-view mirror.
The inner ovals symbolise the heart of the customer and the heart of the company, overlapping to represent a mutually beneficial relationship and trust between the two, as well as forming a ‘T’ shape for Toyota. The outer oval one signifies the world embracing Toyota.
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Each oval is drawn with different stroke thicknesses, pointing to Japanese calligraphy art and culture.
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The space in the background within the logo is meant to exhibit the ‘infinite values’ which Toyota stands for. These are: superb quality, value beyond expectation, the joy of driving, innovation, and integrity in safety, the environment and social responsibility.
See also:
History of Toyota cars
The Toyota oval logo was first used on the Toyota Celsior – a model sold in Japan, as it was badged as a Lexus LS400 elsewhere.
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About Toyota
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The Toyota automobile company as it began, specialized in making cars, but now also forms a leading pioneer in bus, trucks, robot manufacturer, truck, auto and financial service providers. The Toyota logo is a simple one, derived from a Japanese word meaning ‘eight’ which was thought of as bringing luck and success which the company’s journey cannot be denied of.
The Toyota logo, much like the company itself, is recognized as a paramount in the world of automobiles. The logo speaks of simplicity and elegance with a sleek look, upbringing style, attraction and philosophy all at one place.
Design Elements of the Toyota logo:
The unique design of the Toyota logo not only symbolizes great quality but also ties the tradition of its founders by the Japanese culture behind it. The parallel ovals represent the company’s trust to its customers and a promise of satisfaction.
Shape of the Toyota logo:
The shape of the Toyota logo is elliptical, appearing as an oval slightly elongated from the horizontal sides. Furthermore, there are three ellipses symbolizing the heart of the customer; the product and the great advancements in the technology the company has made.
Color of the Toyota logo:
The main colors used in the Toyota logo are red and white, both speaking of their own beauty. The ellipses are made in either red with a white background or seen as metallic; sequentially giving the Toyota logo a sleek and an elegant look.
Font of the Toyota logo:
The font of the Toyota logo is simple roman style saying ‘Toyota’ which is brief enough to let the customer know of it. Simple yet graceful, the fonts give the Toyota logo the beauty it is worth of.
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Today, the Toyota Company forms a signpost in the quality automobiles recognized and trusted all over. The Toyota logo likewise is exclusive in its layout and provides motivation to the customers of its luxurious soothe and quality product.